Cape Town • WhatsApp-first • 0% commission
Sell your home direct. Keep your money.
Sell privately, guided end-to-end on WhatsApp — with our concierge and registered practitioners behind you. 0% commission, because the banks pay us — not you.
Who it's for
Made for sellers who choose to sell direct.
Full-service agents are the right choice for many. Sold Direct is for sellers who'd rather do it themselves — with our technology and people handling every step.
- You host the viewings — we do the paperwork
- A WhatsApp concierge from mandate to registration
- On the major property portals — as a full, agency-grade listing, not a DIY ad
Every mandate will be held by a PPRA-registered property practitioner. How we keep it compliant →
Agent commission on a R6m home
~R414k
With Sold Direct
R0
The journey
How it works
A guided, digital version of the South African property journey — start to registration.
- 1
List on WhatsApp
A few guided questions, add your photos — live in minutes.
- 2
Buyers enquire & pre-qualify
Bond pre-qualification happens in the chat — you only deal with serious offers.
- 3
Accept an offer
Compare offers, sign the Offer to Purchase, hand off to a panel conveyancer.
- 4
Tracked to transfer
Every stage tracked, from bond to Deeds Office registration.
See it work · interactive
The whole journey, inside WhatsApp.
One Cape Town home, from listing to registered sale. Press Play, or step through it yourself.
Sold Direct
Maria · Seller
Step 1 / 41
Deal status tracker
- 1Listing→
- 2Enquiry→
- 3Offer (OTP)→
- 4Bond→
- 5Docs & FICA→
- 6Clearance→
- 7Lodgement→
- 8Registered
WhatsApp is the front door
No download, no portal login. Sellers start in the channel they already use every day — the core of our distribution advantage.
What to watch for
- RevenueWhere Sold Direct earns
- FinanceBond / affordability
- LegalConveyancing & compliance
- POPIAConsent & data privacy
- ProductWhatsApp UX & tracking
Pricing
Two ways to sell. One simple rule: the banks pay us, not you.
When your buyer bonds through our partner, the bank pays us — you pay 0%. No bond? A simple 1%, agreed upfront.
Free
0% commissionR0
Your buyer bonds through our partner and a panel conveyancer handles transfer. The bank pays us — you pay nothing.
- Full listing, portal syndication & deal tracker
- WhatsApp concierge from mandate to registration
- Exclusive with us for a fixed term
Cash buyer? A simple 1%, agreed upfront.
Flex
No lock-in1%
No exclusivity, no partner requirements — one simple fee, only when you sell.
- The same platform, tools and concierge
- Any buyer, any bank, any conveyancer
- Nothing to pay until your home sells
For sellers who want total freedom.
On a R6m home, that's R0 or R60k — versus ~R414k for a typical full-service commission (6% + VAT).
Pricing shown is indicative for our Cape Town launch and subject to our terms.
À la carte
Optional add-ons
Extras to make your home shine — priced per service.
Photography & floor plans
Professional shoots and floor plans that make your listing stand out.
Featured placement & social campaigns
Featured portal placement and targeted social campaigns.
Compliance-certificate coordination
We arrange every certificate your transfer needs — electrical, plumbing, gas and more.
Straight answers
Questions sellers ask
＋Is it really 0% commission?
Yes. Every sale already has a bank earning inside it. When your buyer takes a bond of 80% or more through our partner and a panel conveyancer handles transfer, the bank pays us an origination commission — and you pay R0. The cost of selling moves off your shoulders and onto the banks.
＋What if my buyer pays cash?
Take it — a cash offer is often your best offer. With no bond there’s no bank to pay us, so a simple 1% applies, agreed upfront in your mandate. On a R6m home: R60,000, versus ~R414,000 for full service (6% + VAT).
＋What does the exclusive mandate involve? Can I cancel?
A fixed-term exclusive mandate with plain-language terms, e-signed on WhatsApp and handled by a registered practitioner. Cancellation follows its notice terms — or choose Flex, with no exclusivity.
＋Are you against estate agents?
No. Full-service agents are the right choice for many sellers — we work with registered practitioners ourselves. We simply serve those who choose to sell privately.
＋Is my information safe?
Explicit consent before we collect anything, only what each step needs, sensitive fields encrypted, never sold — POPIA by design. See our privacy notice and compliance page.
Built for Cape Town, from the first listing to registration.
Designed around how South African transfers actually work.
Be first in Cape Town
Join the first group of Cape Town sellers and buyers — we'll reach out as we go live.
Prefer email? johannes@solddirect.co.za