Cape Town • For private sellers
Sell your home direct
Private property sales, on WhatsApp. At commission to the seller.
Who it’s for
For sellers who choose to sell direct.
Full-service agents are the right choice for many sellers. Sold Direct is for those who prefer to sell themselves, with our platform and people handling each step.
You host the viewings
We do the paperwork.
A WhatsApp concierge
With you from mandate to registration.
On the major property portals
A full, agency-grade listing, not a DIY ad.
Every mandate will be held by a PPRA-registered property practitioner. How we keep it compliant →
On a R6m home
What the sale would cost you
- A full-service sale at 6% + VAT
- R414,000
- Sold Direct Flex, or a cash buyer (1%)
- R60,000
- Sold Direct on the qualifying path
- R0
The qualifying path: a 90-day exclusive mandate, your buyer’s bond placed through our partner, and a panel conveyancer. Compare the options →
The journey
How it works
The South African property journey, guided step by step on WhatsApp, from the first message to registration.
- 1
Start on WhatsApp
Send LIST or PRICE. One menu: find out what your home is worth, or list it. Every step is a tap, and a person is one tap away.
- 2
Quick Estimate and Property Report
A price range from confirmed nearby sales, then a free Property Report for your home. Market guidance, not a valuation; the asking price is yours.
- 3
List, and buyers pre-qualify
Build your listing in a few taps and it goes to Property24. Buyers pre-qualify for a bond in the chat, so you deal with serious offers.
- 4
Offer to transfer
Sign the Offer to Purchase, a panel conveyancer handles the transfer, and every stage is reported until registration at the Deeds Office.
What you get
More than a listing.
Everything that comes with selling through Sold Direct, from the first estimate to life in your next home.
A free instant estimate
A price range on WhatsApp in minutes, from confirmed sales nearby. Market guidance, not a valuation.
A WhatsApp concierge, always on
Pricing, viewings, offers, the bond and the transfer, answered in the same thread, day or night. A person is one tap away.
Services after the sale
Removals, painting, leasing, gardening and recycling, arranged through our partners.
And afterwards
The relationship continues after the sale.
Once the transfer is registered, the same WhatsApp thread helps you settle into your new neighbourhood.
- Local security groups
- Moms’ groups
- Pet sitters
- New restaurants
- Schools and sport
- Ultra-local tips
The journey, step by step
The whole journey, inside WhatsApp.
One Cape Town home, from “What’s my home worth?” to registered sale. Press Play, or step through it.
Sold Direct
Maria · Seller
Step 1 / 62
Deal status tracker
- 1Listing→
- 2Enquiry→
- 3Offer (OTP)→
- 4Bond→
- 5Docs & FICA→
- 6Clearance→
- 7Lodgement→
- 8Registered
Two entry points
Every advertisement, portal listing and site button opens WhatsApp with LIST or PRICE pre-filled. A seller who wants only a price and a seller ready to list arrive at the same menu; neither path depends on the other.
What to watch for
- RevenueWhere Sold Direct earns
- FinanceBond / affordability
- LegalConveyancing & compliance
- POPIAConsent & data privacy
- ProductWhatsApp UX & tracking
Try the seller flow yourself.
The listing flow runs in your browser with no server behind it. Nothing you type is stored. Type “list” to begin.
Opens in a new tab. Price guidance in the demonstration is illustrative.
Our partners
Pricing
Two ways to sell.
When your buyer’s bond is placed through our partner, the lender pays us and you pay 0%. With no bond, a 1% facilitation fee applies, agreed up front.
Free
R0
No commission on your R6,000,000 home: the lender pays us an origination fee instead.
What qualifies
- A 90-day (or longer) exclusive mandate
- Your buyer’s bond of 80% or more, placed through our origination partner
- A panel conveyancer handles the transfer
Cash buyer? A 1% facilitation fee (R60,000), agreed up front.
Flex
No lock-in1%
R60,000 on your R6,000,000 home, payable only when it sells.
No conditions
- No exclusivity
- Any buyer, any bank, any conveyancer
- Nothing to pay until your home sells
For sellers who prefer no exclusivity.
Included on both plans
- A full listing on the major property portals
- The WhatsApp concierge, from mandate to registration
- A deal tracker through every transfer stage
- Pre-qualified buyers, with the bond in the chat
For comparison, a full-service sale at 6% plus VAT would cost R414,000 on the same home.
Pricing shown is indicative for our Cape Town launch and subject to our terms.
Questions
Questions sellers ask
＋Is it really 0% commission?
Yes. When your buyer takes a bond of 80% or more through our origination partner and a panel conveyancer handles the transfer, the lender pays us an origination fee and you pay no commission.
＋What if my buyer pays cash?
A cash offer is often the best offer. With no bond there is no origination fee, so a 1% facilitation fee applies, agreed up front in your mandate. On a R6m home that is R60,000; a full-service sale at 6% plus VAT would cost about R414,000.
＋What does the exclusive mandate involve? Can I cancel?
A fixed-term exclusive mandate in plain language, e-signed on WhatsApp and held by a registered property practitioner. Cancellation follows its notice terms. Flex has no exclusivity.
＋Are you against estate agents?
No. Full-service agents are the right choice for many sellers, and we work with registered practitioners ourselves. We serve sellers who choose to sell privately.
＋Is my information safe?
We ask for consent before collecting anything, collect only what each step needs, encrypt sensitive fields and never sell your information, in line with POPIA. See the privacy notice and compliance page.
Built for Cape Town, from the first listing to registration.
Designed around how South African transfers work.
Join the Cape Town launch list
Register your interest and we will be in touch as we go live.
Prefer email? johannes@solddirect.co.za